With giant rental websites boasting upwards of 6 million active listings, it's not always easy to make sure your property gets the attention it deserves. That's why creating an appealing vacation rental listing is such a vital skill to have as a property owner.
To help you attract guests like never before, we've gathered foolproof ways to make your listing more creative and alluring. Continue reading to learn how to become a description-writing genius!
Perhaps nothing attracts guests more than a bright personality that they still think about even after they close their laptops. This is the kind of energy you want to deliver to anyone reading your listing.
Pick a theme and a personality for your vacation properties. Are they casual or quirky? Do you want to focus on a colorful beach theme or something more rustic?
Use these aspects to put a unique spin on your property description.
Although a personality for your rental is a huge asset, you need to find the right balance. You don't want to get lost in flowy descriptions without giving your guests the information they need.
Make sure to focus on the things any new guest will want to know, such as pricing, policies, number of rooms, etc. Put them as bullet points, or have them in a bolded font.
Make sure a person can find them with a glance if they want.
How many times do you think a person has read the words 'good' or 'best'? We've all seen these types of words so often that they've stopped meaning much of anything.
This is why you'll want to get more creative with your word choice. Find something that more clearly paints a picture of your property without becoming generic.
Keep in mind that you don't want to get too obscure either. Use words that the general population will know without a dictionary!
Putting in the effort to attract guests will go unnoticed unless you make a point to tell people about those efforts. In your listing, write out all of the amenities a guest will enjoy while on your property.
Make sure to remind them of things you've added that other properties don't add. This could be as simple as treats awaiting them in the fridge, or a guide to all the local attractions.
Don't Hide the Flaws
Managing properties isn't easy, and sometimes there will be flaws in the property that might look bad on a listing. Contrary to what you might think, honesty will get more bookings than trying to hide those flaws.
A guest will be more willing to accept a problem if they know about it beforehand.
Make Creating an Appealing Vacation Rental Listing Simple
Now that you know the fundamentals of creating an appealing vacation rental listing, you can bring new life to your rental business. If you're still struggling to come up with a description worthy of a literary prize, fret no longer.
PMI Harbor Beach has years of experience in the rental industry. We've helped many businesses craft attractive listings, and we can help you, too. Contact us today and we'll set you up with one of our professionals to get started right away!